Drivers of customer loyalty towards Islamic subsidiary banks in the Northern States of peninsular Malaysia

• Main Authors: Abdul Rahman, Maria, Ramli, Mona Fairuz
• Format: Article
• Language: English
• Published: Science Publishing Corporation Inc. 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26623/1/IJET%207%204.1%202018%20128%20133.pdf; http://repo.uum.edu.my/26623/; http://doi.org/10.14419/ijet.v7i4.1.28240

It is undeniable that customer loyalty contributes to the sustainability and success of the banking industry. With the intense competition in the industry, banks are now trying to retain their customers with the aim to increase their revenues. As there are disagreements among the variables that in...