Drivers of customer loyalty towards Islamic subsidiary banks in the Northern States of peninsular Malaysia

It is undeniable that customer loyalty contributes to the sustainability and success of the banking industry. With the intense competition in the industry, banks are now trying to retain their customers with the aim to increase their revenues. As there are disagreements among the variables that in...

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Bibliographic Details
Main Authors: Abdul Rahman, Maria, Ramli, Mona Fairuz
Format: Article
Language:English
Published: Science Publishing Corporation Inc. 2018
Subjects:
Online Access:http://repo.uum.edu.my/26623/1/IJET%207%204.1%202018%20128%20133.pdf
http://repo.uum.edu.my/26623/
http://doi.org/10.14419/ijet.v7i4.1.28240
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