Experimental Testing on Persuasive Multimedia Application in Truancy Awareness (PMTA): “Kitakan Kawan”

• Main Authors: Dolhalit, Mohamad Lutfi, Abdul Salam, Sobihatun Nur, Abdul Mutalib, Ariffin
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/25376/1/SMMTCPS%202018%20289%20294.pdf; http://repo.uum.edu.my/25376/

This paper report experimental research related to the use of persuasive multimedia to increase student’s truancy awareness. Therefore the purpose of this study is (i) To measure student’s perceived truancy awareness through PMTA application named “Kitakan Kawan”. This study employed a quasi-experiment one-group pre-test, post-test to evaluate the prototype, which assessed truancy awareness before and after the exploration of a persuasive multimedia ”Kitakan Kawan”. This study involves 140 lower secondary students from Form 1, Form 2, and Form 3 aged thirteen to fifteen. They are randomly selected from selected school to test the persuasive multimedia “Kitakan Kawan”. Q-PMTA (Questionnaire-Persuasive Multimedia in Truancy Awareness) was used to measure student’s truancy awareness before and after the treatment. The statistical result shows that persuasive multimedia learning is able to increase perceived truancy awareness among school children.