Persuasive Multimedia in Truancy Awareness (PMTA): Integration of Persuasive Design Principles

• Main Authors: Dohalit, Mohamad Lutfi, Abdul Salam, Sobihatun Nur, Abdul Mutalib, Ariffin, Yusoff, Muhamad Saiful Bahri, Azman, Farah Nadia
• Format: Article
• Language: English
• Published: Universiti Teknikal Malaysia Melaka 2018
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/24300/1/JTECE%2010%201-11%2033%2037.pdf; http://repo.uum.edu.my/24300/; http://journal.utem.edu.my/index.php/jtec/article/view/3846

This article reports on the ongoing research which focuses on the use of persuasive design principle in the design and development of multimedia learning application for truancy awareness (PMTA).Primarily, this paper emphasizes on how persuasive design principle can be employed into a multimedia l...