Persuasive multimedia in truancy awareness (PMTA): Integration of persuasive design principles

This article reports on the ongoing research which focuses on the use of persuasive design principle in the design and development of multimedia learning application for truancy awareness (PMTA). Primarily, this paper emphasizes on how persuasive design principle can be employed into a multimedia le...

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Bibliographic Details
Main Authors: Dolhalit, Mohamad Lutfi, Azman, Farah Nadia, Abdul Salam, Sobihatun Nur, Abdul Mutalib, Ariffin, Yusoff, Muhamad Saiful Bahri
Format: Article
Language:English
Published: Penerbit Universiti Teknikal Malaysia Melaka 2018
Subjects:
Online Access:http://eprints.utem.edu.my/id/eprint/21765/2/3846-10316-1-SM.pdf
http://eprints.utem.edu.my/id/eprint/21765/
http://journal.utem.edu.my/index.php/jtec/article/view/3846
http://journal.utem.edu.my/index.php/jtec/article/view/3846
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