Value co-creation and innovation performance: A conceptual model
To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery pr...
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Main Authors: | Choo, Ling Suan, Taghizadeh, Seyedeh Khadijeh, Rahman, Syed Abidur |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | http://repo.uum.edu.my/23672/1/CBM%202017%20160%20167.pdf http://repo.uum.edu.my/23672/ |
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