Muslim consumer behavior in selecting retail store attributes
The current research in the consumer behavior of retailing realized that common attributes used by previous studies could not be generalized to Muslim people. This is because Muslim consumers have their special motivation and search for “Muslim specific attributes” in order to patronage a store.The...
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| 主要な著者: | , , |
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| フォーマット: | Conference or Workshop Item |
| 言語: | English |
| 出版事項: |
2014
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/22459/1/ICBM%202014%20207%20302.pdf http://repo.uum.edu.my/22459/ |
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