Muslim consumer behavior in selecting retail store attributes
The current research in the consumer behavior of retailing realized that common attributes used by previous studies could not be generalized to Muslim people. This is because Muslim consumers have their special motivation and search for “Muslim specific attributes” in order to patronage a store.The...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/22459/1/ICBM%202014%20207%20302.pdf http://repo.uum.edu.my/22459/ |
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| Summary: | The current research in the consumer behavior of retailing realized that common attributes used by previous studies could not be generalized to Muslim people. This is because Muslim consumers have their special motivation and search for “Muslim specific attributes” in order to patronage a store.The result of the study is crucial to validate the construct of the Muslim specific attributes to be used in future research which is specific to a religious group of people.In order to achieve the objectives of this study, a mall intercept approach was carried out to collect Muslim customers’ feedback from the selected retail store. A number of 125 respondents were used in the study and the findings of the study revealed that retail store attributes can be further developed in other areas of study |
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