Muslim consumer behavior in selecting retail store attributes

• Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien, Mohd Fauzi, Waida Irani
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/22459/1/ICBM%202014%20207%20302.pdf; http://repo.uum.edu.my/22459/

The current research in the consumer behavior of retailing realized that common attributes used by previous studies could not be generalized to Muslim people. This is because Muslim consumers have their special motivation and search for “Muslim specific attributes” in order to patronage a store.The...