An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay

• 主要な著者: Adeiza, Adams, Abdul Malek, Marlin Marissa, Ismail, Noor Azizi
• フォーマット: 論文
• 出版事項: KODISA 2017
• 主題: HB Economic Theory
• オンライン･アクセス: http://repo.uum.edu.my/21848/; https://www.researchgate.net/publication/315656997_An_Empirical_Analysis_of_the_Influence_of_Entrepreneurial_Orientation_on_Franchisees%27_Outlet_Performance_and_Intention_to_Stay

Although literature has established the relevance of entrepreneurial orientation (EO) in the performance of conventional firms, the constraining nature of franchise arrangement makes one wonders if the same relationship holds for companies operating under the business model. Using Nigeria – a countr...