An empirical examination of the major relationship factors affecting franchisees’ overall satisfaction and intention to stay

• Main Authors: Adeiza, Adams, Ismail, Noor Azizi, Abdul Malek, Marlin Marissa
• Format: Article
• Language: English
• Published: College of Farabi, University of Tehran 2017
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/21897/1/IJMS%2010%201%202017%2031%2062.pdf; http://repo.uum.edu.my/21897/; http://ijms.ut.ac.ir/article_60851.html

The Nigerian franchise sector witnessed a rapid growth at the turn of the century, from 2001 to 2010, and thereafter started declining. Disputes, relational conflicts, and high rate of outlets closure have characterized the industry over the years.Meanwhile, studies show that to a large extent, succ...