An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay
Although literature has established the relevance of entrepreneurial orientation (EO) in the performance of conventional firms, the constraining nature of franchise arrangement makes one wonders if the same relationship holds for companies operating under the business model. Using Nigeria – a countr...
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Online Access: | http://repo.uum.edu.my/21848/ https://www.researchgate.net/publication/315656997_An_Empirical_Analysis_of_the_Influence_of_Entrepreneurial_Orientation_on_Franchisees%27_Outlet_Performance_and_Intention_to_Stay |
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my.uum.repo.218482017-04-30T02:22:02Z http://repo.uum.edu.my/21848/ An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay Adeiza, Adams Abdul Malek, Marlin Marissa Ismail, Noor Azizi HB Economic Theory Although literature has established the relevance of entrepreneurial orientation (EO) in the performance of conventional firms, the constraining nature of franchise arrangement makes one wonders if the same relationship holds for companies operating under the business model. Using Nigeria – a country with high potential for franchise growth – as a context, this study aims to explore the relevant entrepreneurial orientation skills exhibited by franchisees and show the extent to which these skills influence their business performance and intention to remain.26 franchisees purposively selected from six local franchise brands in Nigeria were interviewed.The three classic entrepreneurial orientation factors of innovativeness, proactiveness and risk-taking were found to have varying influence on franchisees’ business outcomes. This study answers the calls for more in-depth understanding of the relationship between EO and firm performance generally and, franchise firm performance in particular.The value of this effort lies in the fact that it strengthens theory and updates literature on the subject.Based on the findings, specific recommendations are offered to help improve the practice of franchising in Nigeria.An Empirical Analysis of the Influence of Entrepreneurial Orientation on Franchisees’ Outlet Performance and Intention to Stay. KODISA 2017 Article PeerReviewed Adeiza, Adams and Abdul Malek, Marlin Marissa and Ismail, Noor Azizi (2017) An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay. Korean Journal of Franchise Management, 8 (1). pp. 5-18. ISSN 2093-9582 https://www.researchgate.net/publication/315656997_An_Empirical_Analysis_of_the_Influence_of_Entrepreneurial_Orientation_on_Franchisees%27_Outlet_Performance_and_Intention_to_Stay |
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HB Economic Theory Adeiza, Adams Abdul Malek, Marlin Marissa Ismail, Noor Azizi An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay |
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Although literature has established the relevance of entrepreneurial orientation (EO) in the performance of conventional firms, the constraining nature of franchise arrangement makes one wonders if the same relationship holds for companies operating under the business model. Using Nigeria – a country with high potential for franchise growth – as a context, this study aims to explore the relevant entrepreneurial orientation skills exhibited by franchisees and show the extent to which these skills influence their business performance and intention to remain.26 franchisees purposively selected from six local franchise brands in Nigeria were interviewed.The three classic entrepreneurial orientation factors of innovativeness, proactiveness and risk-taking were found to have varying influence on franchisees’ business outcomes. This study answers the calls for more in-depth understanding of the relationship between EO and firm performance generally and, franchise firm performance in particular.The value of this effort lies in the fact that it strengthens theory and updates literature on the subject.Based on the findings, specific recommendations are offered to help improve the practice of franchising in Nigeria.An Empirical Analysis of the Influence of Entrepreneurial Orientation on Franchisees’ Outlet Performance and Intention to Stay. |
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Article |
author |
Adeiza, Adams Abdul Malek, Marlin Marissa Ismail, Noor Azizi |
author_facet |
Adeiza, Adams Abdul Malek, Marlin Marissa Ismail, Noor Azizi |
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Adeiza, Adams |
title |
An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay |
title_short |
An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay |
title_full |
An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay |
title_fullStr |
An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay |
title_full_unstemmed |
An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay |
title_sort |
empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay |
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KODISA |
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2017 |
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http://repo.uum.edu.my/21848/ https://www.researchgate.net/publication/315656997_An_Empirical_Analysis_of_the_Influence_of_Entrepreneurial_Orientation_on_Franchisees%27_Outlet_Performance_and_Intention_to_Stay |
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