An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay
Although literature has established the relevance of entrepreneurial orientation (EO) in the performance of conventional firms, the constraining nature of franchise arrangement makes one wonders if the same relationship holds for companies operating under the business model. Using Nigeria – a countr...
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Main Authors: | Adeiza, Adams, Abdul Malek, Marlin Marissa, Ismail, Noor Azizi |
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Format: | Article |
Published: |
KODISA
2017
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Subjects: | |
Online Access: | http://repo.uum.edu.my/21848/ https://www.researchgate.net/publication/315656997_An_Empirical_Analysis_of_the_Influence_of_Entrepreneurial_Orientation_on_Franchisees%27_Outlet_Performance_and_Intention_to_Stay |
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