An empirical analysis of the influence of entrepreneurial orientation on franchisees’ outlet performance and intention to stay

• المؤلفون الرئيسيون: Adeiza, Adams, Abdul Malek, Marlin Marissa, Ismail, Noor Azizi
• التنسيق: مقال
• منشور في: KODISA 2017
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/21848/; https://www.researchgate.net/publication/315656997_An_Empirical_Analysis_of_the_Influence_of_Entrepreneurial_Orientation_on_Franchisees%27_Outlet_Performance_and_Intention_to_Stay

Although literature has established the relevance of entrepreneurial orientation (EO) in the performance of conventional firms, the constraining nature of franchise arrangement makes one wonders if the same relationship holds for companies operating under the business model. Using Nigeria – a countr...