The effect of Muslim products as an Islamic retail store attribute: a study on Muslim consumer patronage behaviour in Malaysia

• 主要な著者: Mohd Fauzi, Waida Irani, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
• フォーマット: 論文
• 言語: English
• 出版事項: Universiti Utara Malaysia 2015
• 主題: HF Commerce
• オンライン･アクセス: http://repo.uum.edu.my/21244/1/IJMS%2022%202015%2021%2031.pdf; http://repo.uum.edu.my/21244/; http://ijms.uum.edu.my/images/pdf2/22SP2015/2sp2015.pdf

As Malaysian Muslim consumers are more concerned about religious teachings, the doubt about the halalalness of the ingredients, processing and handling of the products has attracted Muslim consumers’ attention.Recently, Muslims are not only concerned about halal but the issue of “halalal tayibbah” h...