The effect of Muslim products as an Islamic retail store attribute: a study on Muslim consumer patronage behaviour in Malaysia

• Main Authors: Mohd Fauzi, Waida Irani, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2015
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/21244/1/IJMS%2022%202015%2021%2031.pdf; http://repo.uum.edu.my/21244/; http://ijms.uum.edu.my/images/pdf2/22SP2015/2sp2015.pdf

As Malaysian Muslim consumers are more concerned about religious teachings, the doubt about the halalalness of the ingredients, processing and handling of the products has attracted Muslim consumers’ attention.Recently, Muslims are not only concerned about halal but the issue of “halalal tayibbah” h...