Arab-market penetration by small firms through localized website
Indigenous small firms going international, in particular to the Arab-markets, often face many difficulties and many have failed at the early stage.The modern technology also seems to be of less help as these firms are struggling to compete with their larger counterparts.The paper highlights the pre...
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| Format: | Article |
| Language: | English |
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Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2012
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| Online Access: | http://repo.uum.edu.my/20698/1/JBMA%202%201%202012%2097%20105.pdf http://repo.uum.edu.my/20698/ http://imbre.uum.edu.my/images/jbmavol2junno12012/Arab-market.pdf |
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