Ethical marketing practices viewed through consumer spectacles
Purpose – The purpose of this paper is to describe the working of a demand and supply mechanism in an ethical scenario in the cosmetics market context. It principally aims to investigate the intentions of consumers to consider marketers’ commitment to ethics issues.Design/Methodology/Approach – Usin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21266/1/MT%2028%201%202016%2029%20-45.pdf http://repo.uum.edu.my/21266/ https://www.ceeol.com/search/article-detail?id=410369 |
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