What motivate Muslim consumer to patronage Islamic based–retail store?

• Main Authors: Mohd Fauzi, Waida Irani, Muhammad @ Hashim, Nazlida, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
• Format: Article
• Language: English
• Published: 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/20289/1/IRMM%206%20S7%202016%20199%20203.pdf; http://repo.uum.edu.my/20289/; https://www.econjournals.com/index.php/irmm/article/view/3253

There is a significant trend among Muslim consumers in reverting to Islamic way of life.The phenomenon somehow affected the Malaysian retail industry with specialty Islamic stores mushrooming, and retailers customizing retail elements to win the Muslim consumers segment. As the mainstream studies o...