Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation

This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between...

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Main Authors: Kaliappen, Narentheren, Abdullah, Haim Hilman
Format: Article
Language:English
Published: IDOSI Publications 2013
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Online Access:http://repo.uum.edu.my/19171/1/MESR%2018%2010%202013%201411-1416.pdf
http://repo.uum.edu.my/19171/
http://www.idosi.org/mejsr/mejsr18(10)13/6.pdf
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spelling my.uum.repo.191712016-11-10T06:41:13Z http://repo.uum.edu.my/19171/ Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation Kaliappen, Narentheren Abdullah, Haim Hilman HD28 Management. Industrial Management This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between cost leadership and competitor orientation and its impact on organizational performance. A total 475 sets of questionnaires distributed to three to five star rating hotel’s managers in Malaysia and only 24% of it, which is 114 returned. Of these 114 respondents, only 54 hotels implementing cost leadership and the rest follows differentiation strategy.For this paper, the researcher focused on those 54 hotels which implementing cost leadership strategy.The findings show that cost leadership strategy has significant effect on organizational performance and competitor orientation.In addition, competitor orientation has positive impact on performance. Present study found that competitor orientation mediates the nexus of cost leadership and organizational performance.This study is bridging the gap and presenting the significance of aligning cost leadership and competitor orientation in hotel industry.It also provides some practical implications for the decision making process that relates with alignment of cost leadership, competitor orientation and organizational performance nexus. IDOSI Publications 2013 Article PeerReviewed application/pdf en http://repo.uum.edu.my/19171/1/MESR%2018%2010%202013%201411-1416.pdf Kaliappen, Narentheren and Abdullah, Haim Hilman (2013) Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation. Middle-East Journal of Scientific Research, 18 (10). pp. 1411-1416. ISSN 1990-9233 http://www.idosi.org/mejsr/mejsr18(10)13/6.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Kaliappen, Narentheren
Abdullah, Haim Hilman
Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation
description This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between cost leadership and competitor orientation and its impact on organizational performance. A total 475 sets of questionnaires distributed to three to five star rating hotel’s managers in Malaysia and only 24% of it, which is 114 returned. Of these 114 respondents, only 54 hotels implementing cost leadership and the rest follows differentiation strategy.For this paper, the researcher focused on those 54 hotels which implementing cost leadership strategy.The findings show that cost leadership strategy has significant effect on organizational performance and competitor orientation.In addition, competitor orientation has positive impact on performance. Present study found that competitor orientation mediates the nexus of cost leadership and organizational performance.This study is bridging the gap and presenting the significance of aligning cost leadership and competitor orientation in hotel industry.It also provides some practical implications for the decision making process that relates with alignment of cost leadership, competitor orientation and organizational performance nexus.
format Article
author Kaliappen, Narentheren
Abdullah, Haim Hilman
author_facet Kaliappen, Narentheren
Abdullah, Haim Hilman
author_sort Kaliappen, Narentheren
title Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation
title_short Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation
title_full Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation
title_fullStr Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation
title_full_unstemmed Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation
title_sort enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation
publisher IDOSI Publications
publishDate 2013
url http://repo.uum.edu.my/19171/1/MESR%2018%2010%202013%201411-1416.pdf
http://repo.uum.edu.my/19171/
http://www.idosi.org/mejsr/mejsr18(10)13/6.pdf
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score 12.845895