Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation
This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between...
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主要な著者: | , |
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フォーマット: | 論文 |
言語: | English |
出版事項: |
IDOSI Publications
2013
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主題: | |
オンライン・アクセス: | http://repo.uum.edu.my/19171/1/MESR%2018%2010%202013%201411-1416.pdf http://repo.uum.edu.my/19171/ http://www.idosi.org/mejsr/mejsr18(10)13/6.pdf |
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要約: | This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor
orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between cost leadership and competitor orientation and its impact on organizational performance. A total 475 sets of questionnaires distributed to three to five star rating hotel’s managers in Malaysia and only 24% of it, which is 114 returned. Of these 114 respondents, only 54 hotels implementing cost leadership and the rest follows differentiation strategy.For this paper, the researcher focused on those 54 hotels which implementing cost leadership strategy.The findings
show that cost leadership strategy has significant effect on organizational performance and competitor orientation.In addition, competitor orientation has positive impact on performance. Present study found that competitor orientation mediates the nexus of cost leadership and organizational performance.This study is bridging the gap and presenting the significance of aligning cost leadership and competitor orientation in hotel industry.It also provides some practical implications for the decision making process that relates with alignment
of cost leadership, competitor orientation and organizational performance nexus. |
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