The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia

This study empirically investigates the mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty among Malaysian customers toward local automobile brands (Proton and Perodua).Four hypotheses were developed to test hypothesizing relationships between bran...

Saved in:

書目詳細資料
Main Authors:	Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam
格式:	Article
語言:	English
出版:	Growing Science 2016
主題:	HD28 Management. Industrial Management
在線閱讀:	http://repo.uum.edu.my/18461/1/MSL%206%202016%20%2087-98.pdf http://repo.uum.edu.my/18461/ http://doi.org/10.5267/j.msl.2015.11.004
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

The influence of brand image and brand personality on brand loyalty
由: Mabkhot, Hashed Ahmed, et al.
出版: (2015)

The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
由: Mabkhot, Hashed Ahmad, et al.
出版: (2017)

The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
由: Mabkhot, Hashed Ahmed, et al.
出版: (2017)

The influences of brand image and brand personality on brand loyalty
由: Mabkhot, Hashed Ahmed, et al.
出版: (2014)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
由: Ahmad Mabkhot, Hashed, et al.
出版: (2017)

Relationship between brand knowledge and brand rewards, and employees' brand citizenship behavior: The mediating roles of brand commitment
由: Shaari, Hasnizam, et al.
出版: (2012)

Does employees’ brand knowledge influence their brand citizenship behavior?: The mediating role of brand commitment
由: Shaari, Hasnizam, et al.
出版: (2012)

The antecedents of automobile brand loyalty: evidence from Malaysian
由: Mabkhot, Hashed Ahmad, et al.
出版: (2016)

Brand loyalty as a mediator of the relationship between brand trust and brand performance
由: Mohd Shariff, Mohd Noor, et al.
出版: (2012)

Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan
由: Raza, Mohsin, et al.
出版: (2019)

The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
由: Mabkhot, Hashed Ahmad Nasser
出版: (2016)

The effect of brand personality and brand satisfaction on brand loyalty: a conceptual paper
由: Roustasekehravani, Alireza, et al.
出版: (2015)

The effect of brand leadership styles on employees’ brand citizenship behavior
由: Shaari, Hasnizam, et al.
出版: (2015)

Contemporary research in brand management
由: Shaari, Hasnizam, et al.
出版: (2018)

The role of brand knowledge in explaining relationship between brand-centered communications and brand commitment: evidence from public banks Pakistan
由: Shoaib, Muhammad, et al.
出版: (2019)

Brand personality, brand loyalty and brand quality rating in the contact lens perspective
由: Yeoh, Jo Ling, et al.
出版: (2014)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
由: B. Kim, Renee, et al.
出版: (2014)

Brand community: The right crowd for crowdfunding
由: Shaari, Hasnizam, et al.
出版: (2017)

The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
由: Nur Elyani, Hasan
出版: (2009)

An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia
由: Md Salleh, Salniza, et al.
出版: (2013)

Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust
由: Ong, Chuan Huat, et al.
出版: (2015)

Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
由: Hussain, Ibrahim
出版: (2022)

Brand Resonance Behavior among Online Brand Community
由: Shaari, Hasnizam, et al.
出版: (2017)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
由: Abdul Qader, Iman Khalid
出版: (2017)

Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industry
由: Roustasekehravani, Alireza
出版: (2015)

Transformation of the employees into brand advocates through employer branding
由: Ilyas, Muhammad Awais, et al.
出版: (2018)

The mediating relationship of customer satisfaction between brand trust, brand social responsibility image with moderating role of switching cost
由: Umar, A., et al.
出版: (2017)

The relationships between brand attributes and word of mouth on brand identity and brand image
由: Al Kasassbh, Hazem Mohamad Abd Al Ghany
出版: (2017)

Brand referral behaviour among millenials' consumers: the case of cosmetic brands
由: Shaari, Hasnizam, et al.
出版: (2019)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
由: Lim , Ying San
出版: (2016)

Employees brand citizenship behavior: front-liner versus backstage employees’ perspective
由: Shaari, Hasnizam, et al.
出版: (2014)

Employees brand citizenship behavior: Front-liner versus backstage employees' perspective
由: Shaari, Hasnizam, et al.
出版: (2015)

Customer Citizenship Behavior (CCB): the role of brand experience and brand community commitment among automobile online brand community in Malaysia
由: Mohd Sidik, Siti Noor Aishah, et al.
出版: (2017)

Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior
由: Raza, Mohsin, et al.
出版: (2020)

Contribution of Green Marketing to Brand Loyalty
由: Kuek, Way Teng
出版: (2013)

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
由: Goi, Chai Lee, et al.

Determination of brand personality dimensions for a laptop computer using AAKER’s brand personality scale
由: Md. Ariff, Mohd. Shoki, et al.
出版: (2012)

Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands
由: Ong, Chuan Huat, et al.
出版: (2015)

Exploring the dimension of internal brand citizenship behavior in Malaysia: A case of northern Malaysia hotel
由: Hasan, Hasnizam, et al.
出版: (2011)

The influence of market orientation, brand equity on SMEs performances
由: Murjan, Azmi Amat, et al.
出版: (2012)