The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia
This study empirically investigates the mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty among Malaysian customers toward local automobile brands (Proton and Perodua).Four hypotheses were developed to test hypothesizing relationships between bran...
محفوظ في:
المؤلفون الرئيسيون: | Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
Growing Science
2016
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الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/18461/1/MSL%206%202016%20%2087-98.pdf http://repo.uum.edu.my/18461/ http://doi.org/10.5267/j.msl.2015.11.004 |
الوسوم: |
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مواد مشابهة
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The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
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