Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior
Purchases of global brands are becoming so popular among affluent society not only in the Western countries but also have widespread to the other parts of the world especially among East-Asian societies.Global brands are normally associated with luxury brands from all categories of consumption goods...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17934/1/ICIS%202014%20300-311.pdf http://repo.uum.edu.my/17934/ |
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