Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior
Purchases of global brands are becoming so popular among affluent society not only in the Western countries but also have widespread to the other parts of the world especially among East-Asian societies.Global brands are normally associated with luxury brands from all categories of consumption goods...
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my.uum.repo.179342016-04-17T08:26:23Z http://repo.uum.edu.my/17934/ Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam HD28 Management. Industrial Management Purchases of global brands are becoming so popular among affluent society not only in the Western countries but also have widespread to the other parts of the world especially among East-Asian societies.Global brands are normally associated with luxury brands from all categories of consumption goods such as cosmetics, handbags, electronic goods, cell phones and accessories, computers, clothing, watches, shoes, and many more.Previous studies have found that Western countries have clearly stated several key factors for consumers to purchase such luxury brands. Yet such understanding is still much limited in the context of Asian consumers (Kuisma, 2008). However, consumers from the Asian market are expected to engage in conspicuous consumption behavior to purchase global brands due to the market demands and increasing income level. 2014-12-14 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/17934/1/ICIS%202014%20300-311.pdf Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2014) Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior. In: 5th International Conference on International Studies (ICIS), 1st to 2nd December 2014, Kuala Lumpur, Malaysia. |
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HD28 Management. Industrial Management Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior |
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Purchases of global brands are becoming so popular among affluent society not only in the Western countries but also have widespread to the other parts of the world especially among East-Asian societies.Global brands are normally associated with luxury brands from all categories of consumption goods such as cosmetics, handbags,
electronic goods, cell phones and accessories, computers, clothing, watches, shoes, and many more.Previous studies have found that Western countries have clearly stated several key factors for consumers to purchase such luxury brands. Yet such understanding is still much limited in the context of Asian consumers (Kuisma, 2008). However, consumers from the Asian market are expected to engage in conspicuous consumption behavior to purchase global brands due to the market demands and increasing income level. |
format |
Conference or Workshop Item |
author |
Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam |
author_facet |
Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam |
author_sort |
Wan Ismail, Wan Nurisma Ayu |
title |
Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior |
title_short |
Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior |
title_full |
Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior |
title_fullStr |
Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior |
title_full_unstemmed |
Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior |
title_sort |
craving vs. compulsion for luxury goods? trends and patterns of the gen y conspicuous consumption behavior |
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2014 |
url |
http://repo.uum.edu.my/17934/1/ICIS%202014%20300-311.pdf http://repo.uum.edu.my/17934/ |
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