The impact of country of origin on relationship quality: Empirical evidence from automotive industry
This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality. Relationship quality in this research is composed of three elements; brand trust, brand commit...
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格式: | Article |
語言: | English |
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MCSER Publishing, Rome-Italy
2015
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在線閱讀: | http://repo.uum.edu.my/15365/1/5796-22497-3-PB.pdf http://repo.uum.edu.my/15365/ http://doi.org/10.5901/mjss.2015.v6n2p165 |
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