The impact of country of origin on relationship quality: Empirical evidence from automotive industry

This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality. Relationship quality in this research is composed of three elements; brand trust, brand commit...

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Main Authors: Abdullah, Haim Hilman, Hanaysha, Jalal R. M.
Format: Article
Language:English
Published: MCSER Publishing, Rome-Italy 2015
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Online Access:http://repo.uum.edu.my/15365/1/5796-22497-3-PB.pdf
http://repo.uum.edu.my/15365/
http://doi.org/10.5901/mjss.2015.v6n2p165
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spelling my.uum.repo.153652016-04-26T08:15:16Z http://repo.uum.edu.my/15365/ The impact of country of origin on relationship quality: Empirical evidence from automotive industry Abdullah, Haim Hilman Hanaysha, Jalal R. M. HD28 Management. Industrial Management This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality. Relationship quality in this research is composed of three elements; brand trust, brand commitment, and brand satisfaction. Data were collected using survey questionnaire from 287 respondents of passenger car users in Northern region of Malaysia.To test the conceptual framework, Structural Equation Modelling (SEM) using AMOS 18 was employed as data analysis technique.In general, the SEM analysis revealed that country of origin has a significant positive influence on overall relationship quality. Moreover, the analysis indicated that country of origin has significant positive influence on brand trust, brand commitment, and brand satisfaction. Based on the findings of this study, it is suggested to the strategic policy makers in the automotive sector to emphasize on these three basic determinants of relationship quality; brand trust, brand commitment, and brand satisfaction to cope with intense competition.Particularly, this study would guide automotive manufacturers to benefits from these findings to enhance customer relationships through utilizing positive country of origin image. MCSER Publishing, Rome-Italy 2015-03 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/15365/1/5796-22497-3-PB.pdf Abdullah, Haim Hilman and Hanaysha, Jalal R. M. (2015) The impact of country of origin on relationship quality: Empirical evidence from automotive industry. Mediterranean Journal of Social Sciences, 6 (2). pp. 165-174. ISSN 20399340 http://doi.org/10.5901/mjss.2015.v6n2p165 doi:10.5901/mjss.2015.v6n2p165
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Abdullah, Haim Hilman
Hanaysha, Jalal R. M.
The impact of country of origin on relationship quality: Empirical evidence from automotive industry
description This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality. Relationship quality in this research is composed of three elements; brand trust, brand commitment, and brand satisfaction. Data were collected using survey questionnaire from 287 respondents of passenger car users in Northern region of Malaysia.To test the conceptual framework, Structural Equation Modelling (SEM) using AMOS 18 was employed as data analysis technique.In general, the SEM analysis revealed that country of origin has a significant positive influence on overall relationship quality. Moreover, the analysis indicated that country of origin has significant positive influence on brand trust, brand commitment, and brand satisfaction. Based on the findings of this study, it is suggested to the strategic policy makers in the automotive sector to emphasize on these three basic determinants of relationship quality; brand trust, brand commitment, and brand satisfaction to cope with intense competition.Particularly, this study would guide automotive manufacturers to benefits from these findings to enhance customer relationships through utilizing positive country of origin image.
format Article
author Abdullah, Haim Hilman
Hanaysha, Jalal R. M.
author_facet Abdullah, Haim Hilman
Hanaysha, Jalal R. M.
author_sort Abdullah, Haim Hilman
title The impact of country of origin on relationship quality: Empirical evidence from automotive industry
title_short The impact of country of origin on relationship quality: Empirical evidence from automotive industry
title_full The impact of country of origin on relationship quality: Empirical evidence from automotive industry
title_fullStr The impact of country of origin on relationship quality: Empirical evidence from automotive industry
title_full_unstemmed The impact of country of origin on relationship quality: Empirical evidence from automotive industry
title_sort impact of country of origin on relationship quality: empirical evidence from automotive industry
publisher MCSER Publishing, Rome-Italy
publishDate 2015
url http://repo.uum.edu.my/15365/1/5796-22497-3-PB.pdf
http://repo.uum.edu.my/15365/
http://doi.org/10.5901/mjss.2015.v6n2p165
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score 13.036727