Luring the tourists: A positioning exercise
Positioning is essential in most business to ensure competitiveness, survival and success.This is certainly true for tourism since attracting more revenues entails making tourism destinations more appealing to tourists. Responding to the increase recognition on the importance of positioning, this re...
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主要な著者: | Kasim, Azilah, Dzakiria, Hisham |
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フォーマット: | 論文 |
出版事項: |
Taylor & Francis
2001
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オンライン・アクセス: | http://repo.uum.edu.my/15157/ http://doi.org/10.1080/10941660108722098 |
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