Motivations For Visiting And Not Visiting Museums Among Young Adults: A Case Study On Uum Students

• Main Authors: Mokhtar, Muhammad Fauzi, Kasim, Azilah
• Format: Article
• Published: Global Research Agency 2012
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/24738/; https://ideas.repec.org/a/grg/03mngt/v3y2012i1p43-58.html

Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets that could provide desired return to the organization, but are difficult to access. In the contexts of museums in Malaysia, this potentially lucrativ...