Luring the tourists: A positioning exercise

Positioning is essential in most business to ensure competitiveness, survival and success.This is certainly true for tourism since attracting more revenues entails making tourism destinations more appealing to tourists. Responding to the increase recognition on the importance of positioning, this re...

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Bibliographic Details
Main Authors: Kasim, Azilah, Dzakiria, Hisham
Format: Article
Published: Taylor & Francis 2001
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