A study on service quality and tourist loyalty: A case study of the Sarawak Tourism Board, Malaysia
The primary objectives of this study are to examine the relationship between service quality and service loyalty in the hotel industry by using SERVQUAL and 4 battery of service loyalty. Towards that end, a questionnaire methodology was chosen for this study. Overall, the results of the study seem...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://ur.aeu.edu.my/137/1/A%20study%20on%20service%20quality%20and%20tourist%20loyalty%3B%20A%20case%20study%20of%20the%20Sarawak%20Tourism%20Board%2C%20Malaysia.pdf http://ur.aeu.edu.my/137/ |
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