Conceptualising impulse purchase elements for iTV advertising
This paper describes an ongoing study related to the conceptual design model of interactive television (iTV) advertising towards influencing impulse purchase tendency.It was found that most of the existing studies have proposed factors of impulse purchase in different advertising medium like website...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
International Association of Computer Science and Information Technology Press (IACSIT)
2015
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/15086/1/564-M006.pdf http://repo.uum.edu.my/15086/ http://doi.org/10.7763/IJIMT.2015.V6.564 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uum.repo.15086 |
---|---|
record_format |
eprints |
spelling |
my.uum.repo.150862016-04-27T02:22:25Z http://repo.uum.edu.my/15086/ Conceptualising impulse purchase elements for iTV advertising Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah T Technology (General) This paper describes an ongoing study related to the conceptual design model of interactive television (iTV) advertising towards influencing impulse purchase tendency.It was found that most of the existing studies have proposed factors of impulse purchase in different advertising medium like website, mobile, traditional retail store and traditional television.However, none of the impulse purchase model is dedicated towards impulse purchase tendency for iTV advertising. Therefore, the objective of this study is to identify and eventually conceptualise impulse purchase elements that are suitable for iTV advertising. The method used for this study is content and comparative analysis from existing studies in order to get the impulse purchase elements.The findings show that the elements of impulse purchase are classified into nine categories; information, influence, emotion, attention, message, acceptance, still media, motion media and interactivity.The detail elaborations of the impulse purchase elements are discussed at the end of this paper. International Association of Computer Science and Information Technology Press (IACSIT) 2015 Article PeerReviewed application/pdf en http://repo.uum.edu.my/15086/1/564-M006.pdf Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2015) Conceptualising impulse purchase elements for iTV advertising. International Journal of Innovation, Management and Technology, 6 (1). pp. 1-7. ISSN 2010-0248 http://doi.org/10.7763/IJIMT.2015.V6.564 doi:10.7763/IJIMT.2015.V6.564 |
institution |
Universiti Utara Malaysia |
building |
UUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Utara Malaysia |
content_source |
UUM Institutionali Repository |
url_provider |
http://repo.uum.edu.my/ |
language |
English |
topic |
T Technology (General) |
spellingShingle |
T Technology (General) Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah Conceptualising impulse purchase elements for iTV advertising |
description |
This paper describes an ongoing study related to the conceptual design model of interactive television (iTV) advertising towards influencing impulse purchase tendency.It was found that most of the existing studies have proposed factors of impulse purchase in different advertising medium like website, mobile, traditional retail store and traditional television.However, none of the impulse purchase model is dedicated towards impulse purchase tendency for iTV advertising. Therefore, the objective of this study is to identify and eventually conceptualise impulse purchase elements that are suitable for iTV advertising. The method used for this study is content and comparative analysis from existing studies in order to get the impulse purchase elements.The findings show that the elements of impulse purchase are classified into nine categories; information, influence, emotion, attention, message, acceptance, still media, motion media and interactivity.The detail elaborations of the impulse purchase elements are discussed at the end of this paper. |
format |
Article |
author |
Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah |
author_facet |
Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah |
author_sort |
Che Omar, Azizah |
title |
Conceptualising impulse purchase elements for iTV advertising |
title_short |
Conceptualising impulse purchase elements for iTV advertising |
title_full |
Conceptualising impulse purchase elements for iTV advertising |
title_fullStr |
Conceptualising impulse purchase elements for iTV advertising |
title_full_unstemmed |
Conceptualising impulse purchase elements for iTV advertising |
title_sort |
conceptualising impulse purchase elements for itv advertising |
publisher |
International Association of Computer Science and Information Technology Press (IACSIT) |
publishDate |
2015 |
url |
http://repo.uum.edu.my/15086/1/564-M006.pdf http://repo.uum.edu.my/15086/ http://doi.org/10.7763/IJIMT.2015.V6.564 |
_version_ |
1644281625550258176 |
score |
13.160551 |