The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies
The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia.This study adopted Partial Least Squares Structural Equation Modeling (PLSSEM) to test the association between communication, customer...
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Emerald Group Publishing Limited
2015
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my.uum.repo.147642016-04-12T06:52:59Z http://repo.uum.edu.my/14764/ The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies Alawni, Mohammed Saad Yusoff, Rushami Zien Al-Swidi, Abdullah Kaid Al-Matari, Ebrahim Mohammed HD28 Management. Industrial Management The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia.This study adopted Partial Least Squares Structural Equation Modeling (PLSSEM) to test the association between communication, customer knowledge and customer loyalty.The sample comprised of 399 from insurance companies in Saudi Arabia and data was obtained from questionnaires distributed to the sample. Moreover, the questionnaire was adopted from many authors as explained in methodology section.This article found a positive and significant relationship between communication and customer loyalty.In the same path, this study found that customer knowledge has a positive and significant effect on customer loyalty.Moreover, this study has significant contributions in the theoretical, practical and policy market that may be integrated together in order to improve customer loyalty. Finally, the limitation and future recommendations were provided at the end of this study. Emerald Group Publishing Limited 2015-01 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/14764/1/23.pdf Alawni, Mohammed Saad and Yusoff, Rushami Zien and Al-Swidi, Abdullah Kaid and Al-Matari, Ebrahim Mohammed (2015) The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies. Mediterranean Journal of Social Sciences, 6 (1). pp. 318-324. ISSN 2039-9340 http://doi.org/10.5901/mjss.2015.v6n1p318 doi:10.5901/mjss.2015.v6n1p318 |
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HD28 Management. Industrial Management Alawni, Mohammed Saad Yusoff, Rushami Zien Al-Swidi, Abdullah Kaid Al-Matari, Ebrahim Mohammed The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies |
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The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia.This study adopted Partial Least Squares Structural Equation Modeling (PLSSEM) to test the association between communication, customer knowledge and customer loyalty.The sample comprised of 399 from insurance companies in Saudi Arabia and data was obtained from questionnaires distributed to the sample.
Moreover, the questionnaire was adopted from many authors as explained in methodology section.This article found a positive and significant relationship between communication and customer loyalty.In the same path, this study found that customer knowledge has a positive and significant effect on customer loyalty.Moreover, this study has significant contributions in the theoretical, practical and policy market that may be integrated together in order to improve customer loyalty. Finally, the limitation and future recommendations were provided at the end of this study. |
format |
Article |
author |
Alawni, Mohammed Saad Yusoff, Rushami Zien Al-Swidi, Abdullah Kaid Al-Matari, Ebrahim Mohammed |
author_facet |
Alawni, Mohammed Saad Yusoff, Rushami Zien Al-Swidi, Abdullah Kaid Al-Matari, Ebrahim Mohammed |
author_sort |
Alawni, Mohammed Saad |
title |
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies |
title_short |
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies |
title_full |
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies |
title_fullStr |
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies |
title_full_unstemmed |
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies |
title_sort |
relationship between communication, customer knowledge and customer loyalty in saudi arabia insurance industry companies |
publisher |
Emerald Group Publishing Limited |
publishDate |
2015 |
url |
http://repo.uum.edu.my/14764/1/23.pdf http://repo.uum.edu.my/14764/ http://doi.org/10.5901/mjss.2015.v6n1p318 |
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1644281541332828160 |
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13.154949 |