The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies

• Main Authors: Alawni, Mohammed Saad, Yusoff, Rushami Zien, Al-Swidi, Abdullah Kaid, Al-Matari, Ebrahim Mohammed
• Format: Article
• Language: English
• Published: Emerald Group Publishing Limited 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/14764/1/23.pdf; http://repo.uum.edu.my/14764/; http://doi.org/10.5901/mjss.2015.v6n1p318

The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia.This study adopted Partial Least Squares Structural Equation Modeling (PLSSEM) to test the association between communication, customer...