The impact of product innovation on relationship quality in automotive industry: Strategic focus on brand satisfaction, brand trust, and brand commitment

• المؤلفون الرئيسيون: Hanaysha, Jalal, Abdullah, Haim Hilman
• التنسيق: مقال
• اللغة: English
• منشور في: Canadian Center of Science and Education 2015
• الموضوعات: TS Manufactures
• الوصول للمادة أونلاين: http://repo.uum.edu.my/14129/1/47757-164407-2-PB.pdf; http://repo.uum.edu.my/14129/; http://doi.org/10.5539/ass.v11n10p94

This study examines the effect of product innovation on relationship quality in automotive industry.Based on the review of literature, it is evident that there are very limited studies which have come across the effect of product innovation on relationship quality and its dimensions; brand satisfact...