Mediation effect of customer satisfaction on the relationships between service quality and customer loyalty in the Nigerian foods and beverages industry: Sobel test approach

• المؤلفون الرئيسيون: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
• التنسيق: مقال
• منشور في: Taylor & Francis Group 2014
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/14097/; http://doi.org/10.1080/17509653.2013.812337

The objectives of this paper are to explore the most common constructs for quality in the food and beverages industry that influence customer satisfaction, and to examine the mediating effect of customer satisfaction on customer loyalty in the context of the food and beverages industry in Nigeria. Q...