Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry
Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and p...
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my.uum.repo.140902016-04-12T06:50:39Z http://repo.uum.edu.my/14090/ Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry Abdullah, Haim Hilman Kaliappen, Narentheren HD28 Management. Industrial Management Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and performance in the context of hotels in Malaysia. Data were gathered through self-administrated mail questionnaires directed to the top- and middle-level managers of three- to five-star-rated hotels in Malaysia. The findings indicated that hotels in Malaysia practiced competitor orientation and customer orientation as their core marketing strategy. Specifically, both competitor orientation and customer orientation positively linked to organizational performance.Few studies have investigated the practices and effects of market orientation on performance in the Malaysian hotel setting.Therefore, this study provided new insights into the understanding of market orientation practices in the hotel industry, particularly in Malaysia.In addition, the significance of this study, potential limitations, and future examination directions are highlighted. SAGE Publications Inc 2014 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/14090/1/215.pdf Abdullah, Haim Hilman and Kaliappen, Narentheren (2014) Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry. SAGE Open, 4 (4). pp. 1-8. ISSN 2158-2440 http://doi.org/10.1177/2158244014553590 doi:10.1177/2158244014553590 |
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HD28 Management. Industrial Management Abdullah, Haim Hilman Kaliappen, Narentheren Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry |
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Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and performance in the context of hotels in Malaysia. Data were gathered through self-administrated mail questionnaires directed to the top- and middle-level managers of three- to five-star-rated hotels in Malaysia. The findings indicated that hotels in Malaysia practiced competitor orientation and customer orientation as their core marketing strategy. Specifically, both competitor orientation and customer orientation positively linked to organizational performance.Few studies have investigated the practices and effects of market orientation on performance in the Malaysian hotel setting.Therefore, this study provided new insights into the understanding of market orientation practices in the hotel industry, particularly in Malaysia.In addition, the significance of this study, potential limitations, and future examination directions are highlighted. |
format |
Article |
author |
Abdullah, Haim Hilman Kaliappen, Narentheren |
author_facet |
Abdullah, Haim Hilman Kaliappen, Narentheren |
author_sort |
Abdullah, Haim Hilman |
title |
Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry |
title_short |
Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry |
title_full |
Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry |
title_fullStr |
Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry |
title_full_unstemmed |
Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry |
title_sort |
market orientation practices and effects on organizational performance: empirical insight from malaysian hotel industry |
publisher |
SAGE Publications Inc |
publishDate |
2014 |
url |
http://repo.uum.edu.my/14090/1/215.pdf http://repo.uum.edu.my/14090/ http://doi.org/10.1177/2158244014553590 |
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1644281359514992640 |
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13.145126 |