Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth
In recent times smoking has been considered as a synonym of youth.The Government of India has taken initiative to create awareness about the health consequences of smoking.The image on the cigarette packets to gorier and disturbing pictures is an example for the same.In this paper the researchers an...
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Main Authors: | Ramdas, Deepthi, Balasubramanian, Arumugam |
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Format: | Article |
Language: | English |
Published: |
Elsevier Ltd.
2014
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Subjects: | |
Online Access: | http://repo.uum.edu.my/13034/1/pro33.pdf http://repo.uum.edu.my/13034/ http://dx.doi.org/10.1016/j.sbspro.2014.10.289 |
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