Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge

User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary cont...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdulrauf, Aishat Adebisi, Abdul Hamid, Norsiah, Ishak, Mohd Sobhi
Format: Conference or Workshop Item
Language:English
Published: EDP Sciences. 2017
Subjects:
Online Access:http://repo.uum.edu.my/20987/1/shsconf_icome2017%201%207ix.pdf
http://repo.uum.edu.my/20987/
http://doi.org/10.1051/shsconf/20173300085
Tags: Add Tag
No Tags, Be the first to tag this record!