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Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth

In recent times smoking has been considered as a synonym of youth.The Government of India has taken initiative to create awareness about the health consequences of smoking.The image on the cigarette packets to gorier and disturbing pictures is an example for the same.In this paper the researchers an...

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Main Authors: Ramdas, Deepthi, Balasubramanian, Arumugam
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
P Philology. Linguistics
Online Access:http://repo.uum.edu.my/13034/1/pro33.pdf
http://repo.uum.edu.my/13034/
http://dx.doi.org/10.1016/j.sbspro.2014.10.289
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spelling my.uum.repo.130342016-05-24T06:41:37Z http://repo.uum.edu.my/13034/ Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth Ramdas, Deepthi Balasubramanian, Arumugam P Philology. Linguistics In recent times smoking has been considered as a synonym of youth.The Government of India has taken initiative to create awareness about the health consequences of smoking.The image on the cigarette packets to gorier and disturbing pictures is an example for the same.In this paper the researchers analyzed the impact of the warning caption and image on the cigarette packets on the youth.Based on survey method and focus group discussion it was found that the warning captions and visuals are not communicating the message in an appropriate way. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd http://repo.uum.edu.my/13034/1/pro33.pdf Ramdas, Deepthi and Balasubramanian, Arumugam (2014) Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth. Procedia - Social and Behavioral Sciences, 155. pp. 260-264. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.289 doi:10.1016/j.sbspro.2014.10.289
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic P Philology. Linguistics
spellingShingle P Philology. Linguistics
Ramdas, Deepthi
Balasubramanian, Arumugam
Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth
description In recent times smoking has been considered as a synonym of youth.The Government of India has taken initiative to create awareness about the health consequences of smoking.The image on the cigarette packets to gorier and disturbing pictures is an example for the same.In this paper the researchers analyzed the impact of the warning caption and image on the cigarette packets on the youth.Based on survey method and focus group discussion it was found that the warning captions and visuals are not communicating the message in an appropriate way.
format Article
author Ramdas, Deepthi
Balasubramanian, Arumugam
author_facet Ramdas, Deepthi
Balasubramanian, Arumugam
author_sort Ramdas, Deepthi
title Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth
title_short Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth
title_full Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth
title_fullStr Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth
title_full_unstemmed Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth
title_sort health awareness and youth: a study on the impact of visual and caption in the cigarette packets on youth
publisher Elsevier Ltd.
publishDate 2014
url http://repo.uum.edu.my/13034/1/pro33.pdf
http://repo.uum.edu.my/13034/
http://dx.doi.org/10.1016/j.sbspro.2014.10.289
_version_ 1644281066744184832
score 13.18916

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