Untapped potential: Cultural sensitivity-Islamic persuasive communication in health promotion programs

The development of the health communication field has been paralleled with the appreciation of the importance of the social and cultural context in understanding health, health behaviour and health communication. This argues both for a shift in methods and a shift in the theoretical and philosophica...

Full description

Saved in:
Bibliographic Details
Main Authors: Ahmad, Mohd Khairie, Harrison, John
Format: Conference or Workshop Item
Language:English
Published: 2007
Subjects:
Online Access:http://repo.uum.edu.my/14161/1/PaperShanghai.pdf
http://repo.uum.edu.my/14161/
Tags: Add Tag
No Tags, Be the first to tag this record!