Impulse purchase in iTV advertising: A conceptual model of gap analysis
Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV adver...
Saved in:
Main Authors: | Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah |
---|---|
Format: | Article |
Language: | English |
Published: |
Foundation of Computer Science, USA
2014
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/12630/1/pxc.pdf http://repo.uum.edu.my/12630/ http://dx.doi.org/10.5120/15925-5178 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Identification of research gap: T-commerce impulse purchase for iTV advertising
by: Che Omar, Azizah, et al.
Published: (2013) -
Conceptualising impulse purchase elements for iTV advertising
by: Che Omar, Azizah, et al.
Published: (2015) -
Advertising theories in impulse purchase elements for iTV advertisement
by: Che Omar, Azizah, et al.
Published: (2015) -
Diffusion of iTV advertising in Malaysia: The industry players' perspectives
by: Sarif, Siti Mahfuzah, et al.
Published: (2013) -
Conceptual design model of interactive television advertising: Towards influencing impulse purchase tendency
by: Che Omar, Azizah, et al.
Published: (2015)