Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation
This study investigates the effect of being market oriented on service quality perceptions and its relationship with customer satisfaction and loyalty. Specifically, this paper examines as to how market orientation influences performance from the customer's perspective in the private higher edu...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | مقال |
| منشور في: |
Inderscience Publishers
2014
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/12485/ http://dx.doi.org/10.1504/JGBA.2014.058885 |
| الوسوم: |
إضافة وسم
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