Antecedents to willingness to boycotts among Malaysian muslims

This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms we...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdul Talib, Asmat Nizam, Abdul Latif, Samshul Amry
Format: Book Section
Published: IGI Global 2015
Subjects:
Online Access:http://repo.uum.edu.my/12410/
http://dx.doi.org/10.4018/978-1-4666-6272-8.ch004
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.12410
record_format eprints
spelling my.uum.repo.124102020-11-04T02:42:50Z http://repo.uum.edu.my/12410/ Antecedents to willingness to boycotts among Malaysian muslims Abdul Talib, Asmat Nizam Abdul Latif, Samshul Amry HC Economic History and Conditions This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms were selected based on their market presence, consumer familiarity, and product affordability.In total, 577 questionnaires were distributed to Muslim university students, and the results were validated through Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach.Three factors were found to be significant in predicting the willingness to boycott; they were self-enhancement, perceived egregious behavior, and country image. This chapter addresses boycott motivations from the context of Malaysian Muslims quantitatively, based on an international issue strongly related to Muslims.The results may have some implications on multinational firms, non-government organizations, policymakers, and consumers. IGI Global 2015 Book Section PeerReviewed Abdul Talib, Asmat Nizam and Abdul Latif, Samshul Amry (2015) Antecedents to willingness to boycotts among Malaysian muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, pp. 70-106. ISBN 9781466662728 http://dx.doi.org/10.4018/978-1-4666-6272-8.ch004 doi:10.4018/978-1-4666-6272-8.ch004
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
topic HC Economic History and Conditions
spellingShingle HC Economic History and Conditions
Abdul Talib, Asmat Nizam
Abdul Latif, Samshul Amry
Antecedents to willingness to boycotts among Malaysian muslims
description This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms were selected based on their market presence, consumer familiarity, and product affordability.In total, 577 questionnaires were distributed to Muslim university students, and the results were validated through Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach.Three factors were found to be significant in predicting the willingness to boycott; they were self-enhancement, perceived egregious behavior, and country image. This chapter addresses boycott motivations from the context of Malaysian Muslims quantitatively, based on an international issue strongly related to Muslims.The results may have some implications on multinational firms, non-government organizations, policymakers, and consumers.
format Book Section
author Abdul Talib, Asmat Nizam
Abdul Latif, Samshul Amry
author_facet Abdul Talib, Asmat Nizam
Abdul Latif, Samshul Amry
author_sort Abdul Talib, Asmat Nizam
title Antecedents to willingness to boycotts among Malaysian muslims
title_short Antecedents to willingness to boycotts among Malaysian muslims
title_full Antecedents to willingness to boycotts among Malaysian muslims
title_fullStr Antecedents to willingness to boycotts among Malaysian muslims
title_full_unstemmed Antecedents to willingness to boycotts among Malaysian muslims
title_sort antecedents to willingness to boycotts among malaysian muslims
publisher IGI Global
publishDate 2015
url http://repo.uum.edu.my/12410/
http://dx.doi.org/10.4018/978-1-4666-6272-8.ch004
_version_ 1684655772759228416
score 13.144533