Antecedents to willingness to boycotts among Malaysian muslims

This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms we...

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Bibliographic Details
Main Authors: Abdul Talib, Azmat Nizam, Abdul Latif, Samshul Amry
Format: Book Section
Published: IGI Global 2015
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