The willingness to boycott among Malaysian Muslims

The phenomenon of consumer boycotts has been in existence in the marketplace menacing businesses and organizations since more than a century ago (Smith & Li, 2010).Yet, the rightful and deserved attention in understanding consumer boycotts were acknowledged by academicians and researchers only w...

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Bibliographic Details
Main Authors: Abdul Talib, Asmat Nizam, Abdul Latif, Samshul Amry, Alias, Nursiha
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:http://repo.uum.edu.my/10686/1/As.pdf
http://repo.uum.edu.my/10686/
http://www.iimassociation.com/3rd-global-islamic-mkt-con-callforpapers.php
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