Measuring patients’ healthcare service quality perceptions, satisfaction, and loyalty in public and private sector hospitals in Pakistan

Purpose – The purpose of this paper is to explore the relationship between healthcare perceived service quality (HCSQ) and patient loyalty. Mediating role of patient satisfaction is also assessed between HCSQ and patient loyalty. Design/methodology/approach – A sample of 600 was gathered using strat...

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Bibliographic Details
Main Authors: Shabbir, A., Malik, S. A.
Format: Article
Published: Emerald Group Publishing Ltd. 2016
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