Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption

Develop strategies to change customer behavior on food consumption, requires an understanding of consumer behavior and other influential factors.Therefore, in this study with advantage of the theory of planned behavior (Ajzen, 1988) investigate some on consuming purchasing and consuming intention. T...

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Bibliographic Details
Main Authors: Behjati, Saeed, Kumar M., Dileep
Format: Article
Language:English
Published: Centre of Promoting Research Excellence 2012
Subjects:
Online Access:http://repo.uum.edu.my/10095/1/IJ.pdf
http://repo.uum.edu.my/10095/
http://cprenet.com/uploads/archive/IJBBS_12-1149.pdf
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