Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption
Develop strategies to change customer behavior on food consumption, requires an understanding of consumer behavior and other influential factors.Therefore, in this study with advantage of the theory of planned behavior (Ajzen, 1988) investigate some on consuming purchasing and consuming intention. T...
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my.uum.repo.100952016-04-20T00:53:46Z http://repo.uum.edu.my/10095/ Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption Behjati, Saeed Kumar M., Dileep HD28 Management. Industrial Management Develop strategies to change customer behavior on food consumption, requires an understanding of consumer behavior and other influential factors.Therefore, in this study with advantage of the theory of planned behavior (Ajzen, 1988) investigate some on consuming purchasing and consuming intention. This study gives insight into consumer behavior, factors affecting the sustainable consumption, hurdles of purchasing pro environmentally options; purchase environmentally friendly products Consciously, and also marketing insight into sustainable environmental friendly via measurement and evaluation intention of purchase.The results deeply reveal that Price consciousness parallel with pro-environmental concerns influences the intention to move towards sustainable food consumption. Centre of Promoting Research Excellence 2012-06 Article PeerReviewed application/pdf en http://repo.uum.edu.my/10095/1/IJ.pdf Behjati, Saeed and Kumar M., Dileep (2012) Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption. International Journal of Business and Behavioral Sciences, 2 (6). pp. 100-109. ISSN 2226-5651 http://cprenet.com/uploads/archive/IJBBS_12-1149.pdf |
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HD28 Management. Industrial Management Behjati, Saeed Kumar M., Dileep Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption |
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Develop strategies to change customer behavior on food consumption, requires an understanding of consumer behavior and other influential factors.Therefore, in this study with advantage of the theory of planned behavior (Ajzen, 1988) investigate some on consuming purchasing and consuming intention. This study gives insight into consumer behavior, factors affecting the sustainable consumption, hurdles of purchasing pro environmentally options; purchase environmentally friendly products Consciously, and also marketing insight into sustainable environmental friendly via measurement and evaluation intention of purchase.The results deeply reveal that Price consciousness parallel with pro-environmental concerns influences the intention to move towards sustainable food consumption. |
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Article |
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Behjati, Saeed Kumar M., Dileep |
author_facet |
Behjati, Saeed Kumar M., Dileep |
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Behjati, Saeed |
title |
Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption |
title_short |
Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption |
title_full |
Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption |
title_fullStr |
Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption |
title_full_unstemmed |
Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption |
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equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption |
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Centre of Promoting Research Excellence |
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2012 |
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http://repo.uum.edu.my/10095/1/IJ.pdf http://repo.uum.edu.my/10095/ http://cprenet.com/uploads/archive/IJBBS_12-1149.pdf |
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1644280289295335424 |
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13.18916 |