Predictors of consumers brand loyalty towards petroleum brand in the northern region of peninsular Malaysia

The purpose of the paper is to investigate the relationships between brand awareness, brand image, perceived quality, promotion and brand loyalty. Consumers in the Northern Region of Peninsular Malaysia’s retail petroleum market were chosen as respondents for this study. A total of 400 questionnaire...

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書目詳細資料
主要作者:	Koh, Shu How
格式:	Thesis
語言:	English English English
出版:	2020
主題:	HF5001-6182 Business
在線閱讀:	https://etd.uum.edu.my/9253/1/s820167_01.pdf https://etd.uum.edu.my/9253/2/s820167_02.pdf https://etd.uum.edu.my/9253/3/s820167_references.docx https://etd.uum.edu.my/9253/
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